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Natural Ingredients: That Certain Something

Natural ingredients found in lush gorgeous plants like these provide powerful health benefits for your skin. But just how do they work? Dara Miller, a top executive with one of the world's leading makers of healthy beauty products, joins Florida Perry Smith to discuss the benefits of soy. Soy that is used in the Aveeno products is actually a total soy complex. And the Aveeno researches have identified a proprietary method that's used to process the soy. This ensures that the specific active components of soy such as the small proteins are maintained. This is important because these small proteins that are delivering on the even tone, and smoothing the texture, and evening out of pigmentation areas. Feverfew is a potent antioxidant. And it's actually clinically proven to reduce redness and calm sensitive dry skin. And, of course, a key ingredient is shiitake mushrooms. Natural shiitake complex is Aveeno's newest active natural ingredient and it also has a broad range of anti-aging activity including antioxidant activity. It's shown to renew and reinvigorate the skin for younger looking skin. When you know the health benefits of natural ingredients, you'll always have that certain something.